Not ‘if’, but ‘how’: AI, personalisation and the future of extraordinary events

Not ‘if’, but ‘how’: AI, personalisation and the future of extraordinary events

29-11-2017, 15:45 - 16:30

Knowledge Theatre 3

Language:
English

AI is already here: It’s all around us, in our games, maps, apps and chats. It will transform everything it touches, and is about to disrupt the world of live events and experiences. Find out how it will change what we do and how we do it.  And how you can use this mysterious mix of machine learning, big data and more to create extraordinary, personalised experiences for your clients and customers. Join Jack Morton Worldwide’s Caspar Mason for a journey into this brave new world.

(Earn 0.75 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)

Contributors

  • Caspar Mason

    Speaker

    Creative Strategy Director

    Jack Morton Worldwide

    Caspar Mason is Creative Strategy Director at global brand experience agency Jack Morton Worldwide. He’s helped brands like Google, BBC, Kodak and...

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