Client Acquisition and Retention

Client Acquisition and Retention

30-11-2017, 12:15 - 13:00

Knowledge Theatre 2

Language:
English

Participants will learn how to develop strategic relationships with customers, focusing on how events fit in to the overall communications mix. A second dimension to building strategic relationships with customers is understanding how NLP has a role to play. Finally, in today's world of needing to offer more value add, we explore ways of working more proactively with suppliers to provide customers with tangible benefits to help them in their roles and thus strengthen the relationship between customer and agency even further.

(Earn 0.75 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)

Contributors

  • Shaun Casey

    Speaker

    Event Operations Director

    BIWORLDWIDE UK

    With more than 30 years’ experience in the MICE industry, Shaun has held a number of management roles in operations, sales and marketing for global...

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