The art of storytelling through events

The art of storytelling through events

28-11-2017, 15:30 - 16:30

Knowledge Theatre 1


Each one of us brings our own unique story to what we do, it's part of the fabric of who we are and it is what enables us to succeed in this industry. Events are no different than people; they too have their own stories waiting to be told.  Our goal as planners is to understand the messages to be delivered and find ways to tell our clients’ stories using the most appropriate tools available.  When we do that successfully we transport attendees on a journey delivering messaging in unique and creative ways. 

(Earn 1 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)


  • Lenny Talarico


    Executive Director of Events

    MGM Resorts Event Productions

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