Case Study: Building customer engagement through experience, research and technology

Case Study: Building customer engagement through experience, research and technology

28-11-2017, 13:00 - 14:00

Knowledge Theatre 1

Language:
English (United Kingdom)

ReedPOP is the world’s largest producer of pop culture events, such as New York Comic Con, and with a naturally passionate audience comes great responsibility. This session will focus on first, how do you build an engaged customer base and, then, how do you leverage their passion into new innovations for your event. Using different forms of research and technology, ReedPOP has been able to identify new market segments and event features to create even more unique and immersive experiences.

(Earn 1 CE Credit at the completion of this session as part of the CMP Preferred Provider Program)

Contributors

  • Mike Armstrong

    Speaker

    Event Director

    ReedPOP

    Mike Armstrong is the Event Director at ReedPOP and oversees the North American comic convention business. Since joining the business in 2010, Mike...

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