Gamification is More Than a Buzzword

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      Innovation Zone Sessions

Gamification is More Than a Buzzword

20-11-2013, 12:30 - 12:50

Innovation Zone (O100)


Gamification is more than a buzzword – it’s a disruptive marketing strategy that, when employed effectively, can massively increase attendee engagement and return on investment. This session demonstrates what gamification is, why it's important to event managers, and he will uncover real-life gamification strategies employed at events.


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