Gamification is More Than a Buzzword

    1. Stream
      Innovation Zone Sessions

Gamification is More Than a Buzzword

20-11-2013, 12:30 - 12:50

Innovation Zone (O100)

Language:
English

Gamification is more than a buzzword – it’s a disruptive marketing strategy that, when employed effectively, can massively increase attendee engagement and return on investment. This session demonstrates what gamification is, why it's important to event managers, and he will uncover real-life gamification strategies employed at events.

Contributors

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.