Event Marketing's Data Problem

    1. Stream
      Innovation Zone Sessions

Event Marketing's Data Problem

19-11-2013, 12:10 - 12:30

Innovation Zone (O100)


Every conference has an event app now, providing attendees immediate access to schedules, sessions, speakers, sponsors, and more. In this session you'll learn how today's apps can provide insight into attendee interests and behavioral trends that will allow you to develop targeted prospect lists for sponsors, even if they never set foot in an exhibitors booth. With an overview of what's new and available, as well as a peek into what's coming soon, you'll never look at apps the same way again.


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