Knowledge sessions


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  • Case Study: Marketing the business brand of a destination better known for its leisure brand

    Tuesday12:45 - 13:3028-11-2017

    Knowledge Theatre 3

    This case study will explain how Monaco CVB changed the way in which conference buyers and business travellers perceive the destination. The presentation will h...

    • Language: English

  • Case Study: Building customer engagement through experience, research and technology

    Tuesday13:00 - 14:0028-11-2017

    Knowledge Theatre 1

    ReedPOP is the world’s largest producer of pop culture events, such as New York Comic Con, and with a naturally passionate audience comes great responsibility. ...

    • Language: English (United Kingdom)

  • Creating a legacy from your event

    Wednesday13:45 - 14:3029-11-2017

    Knowledge Theatre 3

    All too often, the conference or event happens with limited impact on the destination and its communities.  After a couple of days, the event moves on and desce...

    • Language: English

  • Client Acquisition and Retention

    Thursday12:15 - 13:0030-11-2017

    Knowledge Theatre 2

    Participants will learn how to develop strategic relationships with customers, focusing on how events fit in to the overall communications mix. A second dimensi...

    • Language: English

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