1 col details (LB)

How can I create a winning entry?

Here are our judges 3 top tips on how you can maximise your score and make your entry stand out.

1. Write clearly and concisely. It takes an average of fifteen minutes for each judge to read and assess each entry. When multiplied by 62 entries this last year, this represents well over 15 hours for each judge to complete the grading process. Overly wordy or unclear entries reduce the likelihood of higher scores.

2. Be specific. Back up claims with measurable data.

3. Use support links. Screen shots, images and, especially, short videos can bring your entry to life and can be far more compelling and informative than a page of text can ever be. When making videos, try to keep them under three minutes and record in high-definition.

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