The making of the Hosted Buyer Journey

Jo Lieberman, ibtm events

The making of the Hosted Buyer Journey

Please let me introduce you to Giles, a typical ibtm world Hosted Buyer. Giles would like to tell you about his ibtm world Hosted Buyer Programme journey and how it all began.

Giles, like many of you, is responsible for organising large meetings, events and incentive trips on behalf of important clients… a very busy job! Unfortunately, Giles cannot find the time to travel internationally, visit new and emerging destinations and build relationships with new and existing suppliers. He knows the power of face-to-face meetings and seeing products come to life, so how can he see the world under one roof? He attends ibtm world as a Hosted Buyer.

 The ibtm world Hosted Buyer Programme gives Giles the opportunity to choose from 3,000 of the world’s leading meetings and events industry suppliers and then meet through business appointments and fabulous networking events, over 3 days.

To make things even easier for Giles, he also benefits from complimentary travel and accommodation in Barcelona, and the chance to learn something new at seminars and workshops designed to enhance his professional development.  

 

The making of the video

So, now you know Giles' story, we’d like to tell you about the making of the video…
We decided that our Hosted Buyer Programme needed to be transparent and easy to understand. There is a lot of information to take in but we know our Hosted Buyers are very busy people and want it to be clear that it doesn’t need to seem complicated! We wanted to let people know that you don’t have to be invited – if you think you need to be there…apply!

ibtm world hosts a variety of buyers, from large corporate companies such as Barclays Bank to associations such as the International Union of Police Associations. Whatever company you work for, if you are responsible for organising international meetings, events and incentives then you can apply to embark on the ibtm world Hosted Buyer journey.

 

We told our video producers that we wanted the video to tell the Hosted Buyer journey from the eyes of a Hosted Buyer, from choosing to apply to attending the infamous Club Night! They found Giles to play our Hosted Buyer role, did a number of shoots/ takes/ idea swapping (look at the scribbles!) and after a lot of hard work, delivered the final video.

You can watch the video here. We really hope you like it and understand the journey our Hosted Buyers go on when they’re our guests at ibtm world.

If you have any questions at all, please don’t hesitate to contact me and my team at ibtmworld.hosted@reedexpo.co.uk

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