2 col - Technology Sessions

Best Practices for Mobile Engagement
Speaker:
Trevor Roald, QuickMobile

Discover the characteristics that make mobile experiences unique, how to maximise adoption of mobile programs, how user behavior effects strategy development and what factors need to be considered for measuring engagement and success.

Separating Peanuts from Cashews
Speaker
: Suzanne Carawan, Etouches

Learn how experiential marketers are using technology tools and data to identify segments of their attendee base that provide the highest ROI. Discover how to compel the high net-worth attendee to spend more, spread the word and further engage.

Host Event Partners

Industry Partners

AIPC ECM ICCA ILEA MPI PCMA Site IAPCO UNICEO EMA ACS

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