Judging Criteria

  • What are the judges looking for?

    Our esteemed panel of judges will be looking for a number of key qualities within your entry. Remember, the judging panel is comprised of international industry professionals with different backgrounds and activities but all looking for the next market-changing technology innovation! Their insight and expertise will determine whether or not you make the cut, so get familiar with what they will be looking for below.


    Judging Criteria

    Carefully address each of the three scoring areas:

    • Innovation (40 points): Is your technology product innovative? Specifically how so?  Is it substantially different than other similar products on the market? Specifically how so?
    • Concept/Business Model (30 points): How far along is your product in development? Have you done case studies? Do you have specific statistics? Do you have a sound business model? Your product must be beyond the theoretical or early beta-development stage to become a winning entry. The judges will do their best in this category to assess the likelihood of this product succeeding in the marketplace.
    • Value to the MICE industry (30 points): Will your product have an impact on broad aspects of the meetings, incentive, congress and exhibition industries? Or will it affect a just a small subcomponent of the industry?

    The combined overall score from these three areas matters! For example, if you score very well in two of the categories, but do not in the third, it is unlikely that you will win the competition. Address all categories in your responses. In general, make it as easy for the judges to review your entry. Following the guidelines above will assist in this process.


    How to create a winning entry

    Here are 3 top tips tips and best practices to maximise your score and improve your chances of winning the award:
    1. Write clearly and concisely. It takes an average of fifteen minutes for each judge to read and assess each entry. When multiplied by 62 entries this last year, this represents well over 15 hours for each judge to complete the grading process.  Overly wordy or unclear entries reduce the likelihood of higher scores.

    2. Be specific. Back up claims with measurable data.

    3. Use support links. Screen shots, images and, especially, short videos can bring your entry to life and can be far more compelling and informative than a page of text can ever be. When making videos, try to keep them under three minutes and record in high-definition.

    Take all of the above information into account when submitting your entry to impress the judges and put yourself in the running to win - good luck!

  • Contact us

    To find out more about ibtm world and the Techn Watch event please get in touch with our dedicated ibtm world team who are on hand to answer any questions you may have.

    Contact us

Host Event Partners

Industry Partners


We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.